Helping consumer brands grow through loyalty, personalization, and customer engagement

With more than 20 years of experience, I help consumer brands turn customer data, insights, and technology into stronger relationships and measurable business results.

Professional headshot of Dena Pizzutti, customer loyalty, CRM, and personalization consultant.

Meet Dena

I’m a loyalty, CRM, and customer engagement leader with more than 20 years of experience working with some of the country’s most recognized consumer brands.

My experience includes leadership roles at Wawa, CVS Health, and General Mills, where I built and evolved customer strategies spanning loyalty, personalization, CRM, digital marketing, and customer experience.

Today, I advise organizations looking to strengthen customer relationships, improve customer experiences, and build practical strategies that create long-term value.

I also teach graduate marketing courses at Temple University and Saint Joseph’s University, connecting real-world marketing challenges with the latest thinking in customer behavior and strategy.