More than 20 years turning customer strategy into measurable business results.

My experience spans loyalty, CRM, personalization, customer insights, digital marketing, and consumer strategy across some of the country’s most recognized consumer brands.

Selected Experience & Impact

Wawa

Led the strategy and evolution of Wawa’s loyalty, CRM, personalization, and digital customer engagement capabilities, including the launch and transformation of Wawa Rewards.

  • 5M+ active loyalty members

  • 37% growth in sales following loyalty relaunch

  • Recognition: Loyalty360 Gold Award for Best Loyalty Transformation; recognized by Newsweek and USA Today among leading U.S. loyalty programs

CVS Health

Led targeted loyalty initiatives and customer communications for ExtraCare, including one of the largest retail email programs in the U.S.

  • 20M+ active email subscribers

  • 41% growth in email sales lift year over year

General Mills

Sales, Category Management & Customer Analytics

Built an early foundation in consumer behavior, retail strategy, category management, and data-driven decision making through roles supporting major retail customers.

Bringing industry experience into the classroom

I also teach graduate marketing students, connecting real-world customer strategy with consumer behavior, analytics, and emerging marketing practices.

  • Temple University, Philadelphia, PA: Executive Lab Leader

  • St. Joseph’s University, Philadelphia, PA: Adjunct Professor, Food Marketing

Education

Temple University

Doctor of Business Administration (DBA)

Boston College

MBA, Marketing Informatics

St. Joseph’s University

BS, Food Marketing