Turning customer strategy into stronger relationships and measurable business results.

I advise consumer brands and their partners on loyalty, CRM, personalization, and customer engagement - from defining the strategy to helping teams put it into action.

Loyalty & Customer Strategy

Build, evolve, and optimize loyalty and customer strategies designed to deepen relationships and drive long-term value.

  • Loyalty program strategy and optimization

  • Value proposition and program design

  • Customer segmentation and insights

  • Retention and lifetime value strategy

  • Program assessment and roadmaps

Personalization, Data & MarTech

Bridge strategy, customer data, and technology to turn personalization goals into practical action.

  • Personalization strategy and use cases

  • Customer data activation

  • Decisioning and recommendation strategies

  • MarTech requirements and vendor evaluation

  • Implementation and optimization guidance

CRM & Lifecycle Marketing

Turn customer insights into relevant, coordinated experiences across the customer lifecycle.

  • Lifecycle and journey strategy

  • Email, push, and mobile engagement

  • Targeting and personalization

  • Testing and optimization

  • Campaign and contact strategy

Advisory & Project Support

Add experienced customer strategy leadership when and where it's needed.

  • Ongoing strategic advisory support

  • Strategic assessments and roadmaps

  • Project and transformation support

  • Agency and technology partner support

  • Executive workshops and team guidance