Bringing real-world customer strategy to the conversation.
I speak on loyalty, CRM, personalization, customer engagement, and the evolving role of data and technology in building stronger customer relationships.
My talks draw on more than 20 years of experience building and leading customer strategies for major consumer brands, combined with my work teaching graduate marketing students.
Topics
Loyalty & Customer Engagement
Building loyalty strategies that create value for customers and brands, evolving mature programs, and moving beyond points and rewards.
Personalization, Data & Marketing Technology
Turning customer data, AI, decisioning, and MarTech into experiences that are relevant, useful, and executable.
Customer Behavior & Marketing Strategy
Applying behavioral science and consumer insights to real-world marketing decisions, from choice and messaging to customer experience.
Selected Speaking Engagements
CRMC (Customer Relationship Marketing Conference)
“Reimagining Interactive Loyalty - Leveraging Technology to Grow Existing Brand Equity”
May 2024
“Data, Decisioning, and Activation: 3 ways to optimize and personalize customer experiences”
October 2022