Selected Publications & Research
Coffee and Customer Loyalty at Wawa
Book chapter within “Marketing Strategy and Management,” with Diane M. Phillips, 2023
A case study examining customer loyalty and the role of brand experience at Wawa.
Consumer Response to Philadelphia's Soda Tax
Doctoral dissertation, Temple University, 2019
Research examining consumer behavior and response to Philadelphia's beverage tax.
“Micro-Targeting” Gathering Momentum Among Restaurant Chains
The Food Institute, August 2026
Expert commentary on how restaurant brands can use customer data and targeting to increase relevance while balancing personalization, authenticity, and customer trust.
Publications & Insights
Ideas at the intersection of customer strategy, loyalty, personalization, and consumer behavior.
My writing and research explore how brands build stronger customer relationships through loyalty, personalization, customer insights, and evolving marketing technology.